Lincolns of Distinction
Dedicated to this Distintive American Luxury Automobile
This website is your guide to Lincolns of Distinction - Lincoln
vehicles, past and present, their history, how to care for them
and where to find other resources to keep your Lincoln running and
looking great. Come inside and see the many Lincolns
Below to See the New Lincoln Vehicles
Lincoln MKS Sedan (Mark S)
Lincoln MKX Crossover Utility Vehicle
Lincoln Will Likely Overtake Mercury in 2008
Ford is reporting that its Lincoln luxury brand will overtake Mercury in sales sometime in 2008. Now, if you replaced 'Mercury' in that last sentence with a word like 'Cadillac' or 'Lexus', then we might have some news to talk about. Instead, this appears to be further evidence that A) Lincoln's sales are improving, but too slow to overtake any of its competitors, and B) Mercury is destined to remain nothing more than a well-defined trim level for Ford. Don't get us wrong. We're not saying Mercurys are bad vehicles, we're just saying they're Fords.
Nevertheless, Lincoln is building some sales momentum thanks to the fact that it's actually getting new models like the MKX crossover. Next summer the MKS sedan will also go on sale, and Lincoln sales will likely get another shot in the arm. That should do it for Mercury in this bout of sibling rivalry, since it has no new models scheduled, and certainly none exclusive for the brand.
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