Lincoln MKX CROSSOVER UTILITY VEHICLE
Generation of Lincolns of Distinction
To begin earning back
some of that market share, Lincoln is "crossing over"
to where the customers are with the introduction of the MKX.
As a five-passenger CUV
to be powered by an all-new 3.5-liter engine with a 6-speed transmission,
the MKX gives Lincoln its first entry into the red-hot crossover
market. Many analysts have predicted that CUV sales would overtake
traditional SUVs by the end of the decade, but many now feel it
will happen this year.
"CUV sales have
grown from about 500,000 units in 2000, when there were 15 models
available, to over 2.2 million units last year across 41 nameplates,"
said U.S. sales analyst George Pipas. "That's an increase of
14 percent last year. By comparison, traditional SUV sales came
in at about 2.4 million units in 2005, after having peaked at 3
million units a year as recently as 2002. No one will argue that
CUVs will be considered the vehicle of this decade."
vehicles are the hottest segment in America with a growth curve
that's even outpacing that of SUVs during the '90's," said
Horbury. "These buyers are looking for a combination of SUV
passenger and cargo flexibility plus car-like agility, ride and
fuel economy. Qualities that are embodied in the Lincoln MKX."
Billed as having the
quietest Lincoln interior yet, the MKX also offers an optional all-glass
panoramic Vista Roof?, a 27-by-29-inch forward moon roof for both
driver and front-seat passenger with one-touch open capability.
A fixed 15-by-31-inch rear moon roof also gives rear-seat passengers
an outside view.
Adaptive front lighting,
heated and cooled front seats (heated rear seats), a 14-speaker
THX audio system and DVD navigation are some of the other interior
luxury amenities available. And with the front passenger and rear
seats folded, Lincoln says the MKX delivers the largest cargo area
in its class.
Lincoln MKX also comes
standard with a four-wheel anti-lock braking system (ABS), Roll
Stability Control, dual-stage front airbags and an optional intelligent
all-wheel-drive (AWD) system.
Horbury calls the Lincoln
MKX the first "distinctly American" entry in the luxury
mid-size CUV market.
"We think the opportunity
is particularly strong in the luxury CUV segment," he said
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